02 April 2009

Rage Up Against A Pinoy Designer

Picture courtesy of youtube video
More examples of the rich groveling on the helpless poor and other medieval behavior nonsense, this time it is about a fiery hot incident at the Duty Free Philippines Fiesta Mall in ParaƱaque City last 13 March 2009. It involves an increasingly desperate, beleaguered, isolated and delusional, but rich, Filipino fashion designer named Angelino 'Boyet' Fajardo.

He arrived that day from one of his lavish trips abroad where he promoted his ready-to-wear (RTW) clothes and was probably mulling over the thought that he has a leading role to play in saving the country's economy, while buying items from the shop. So despite the fact that he has not signed the back of his credit card, he made his way to one of the cashiers where allegedly his underlying mean-spirited haughty principles came to the fore.

Eyewitness reports say that when Fajardo was asked by the cashier, Marvin Fernandez, to present a supporting identification to vouch that he owns the unsigned credit card, which is a basic and standard operating procedure (SOP), he just blew his top. Fajardo was furious and was beyond anybody's control.

Susan Gonzales, Store Manager, came to the scene and explained to him that the SOP is meant to protect not only their company but his safety as well. Fajardo allegedly ignored the explanations. He even brought out his mobile phone and threatened to call people with high positions whom he knew.

How typical of this vain, publicity seeking, middle-aged undergraduate dinosaur. It is as if he really believes that all the country's current leaders had no other better things to do (maybe they really don't) than entertain his fantasies of grandeur and send all their servants in droves to serve his whims.

What was worse was that he reportedly uttered cuss words and got angry because the Duty Free people did not know him. News reports quoted him as saying: "Mga leche kayo! Hindi niyo ako kilala? Ako si Boyet Fajardo! At itong p...ina na babaeng ito (pointing to a lady officer) at ang baklang ito (pointing to the cashier) ay walang kwentang mga tao! I want them fired!!!"

But what is even more nauseating is that Fajardo was said to be unstoppable as he continued his yelling and scolding until he said he would be satisfied only if the cashier kneels down before him and/or allow him to slap the cashier’s face. Well, what can the lowly cashier, who is said to be a casual employee, do in order to save his job from the maniacal tirade of a puerile cretin? He slowly knelt down with tears in his eyes and apologized to Fajardo (see the youtube video below). Maybe realizing that a sizable crowd has already gathered to witness the incident, the globe-trotting bloke did not slap the cashier anymore.


Fajardo's company tried to do a little bit of damage-control by issuing a statement explaining that what happened was a case of 'creative outburst.' He is joking, right?

"Figure of speech ang kanyang ginawa eh. Bilang fashion designer, artist nga, ay minsan ay nagkakaroon ng mga creative outburst dahil na rin siguro sa pagod na nafi-feel niya ng mga panahon na iyon," Ricky Rivera, the designer’s spokesman, told ABS-CBN’s morning show, "Umagang Kay Ganda."

He really believes this, does he? The fact that Fajardo actually thinks what he did was just a 'creative outburst' just shows how disconnected from reality he is. Clearly he has not taken a walk after dark recently then - although he is obviously sleepwalking in it. And it is easy to imagine that those who bought his products will now pause to reflect with some alarm that they are making the wrong person more affluent.

It took some time before the media aired the youtube video, but once it was out, everyone was furious and mortified, maybe except those who owe their money to Fajardo. Hundreds called out for the boycott of his labels here and abroad, specifically in Switzerland and United Arab Emirates (UAE). Locally, his labels "Boyet Fajardo," "Initials," and "Substance" are carried by SM, Landmark and Robinson's.

The Duty Free employee's association also reportedly filed a case against Fajardo with the Commission on Human Rights (CHR) and the Department of Labor and Employment (DOLE), while another petition called on the Fashion Designers Association of the Philippines to dishonor him of his membership and profession.

Whether the legal and procedural battles against Fajardo will advance further or not remains to be seen. However, one thing is clear. This kind of person is just as bad as the Abu Sayyaf rebels in Basilan. They are both seeking justifications for ongoing bigotted atrocities against the poor and innocents rather than promote sanity and peace.

Instead of trying to engineer a show of trial to place blame on his 'creative outburst', which will only provide this fashion cretin and his ilk with even more exposure and give this oxygen-wasting creature an undeserved publicity to reinforce his perverted sense of 'martyrdom', why not just trash his products right now and be done with it.