14 March 2015

Demand Will Continue for Skinny Models

No Fat Models Please
Halyley Pheylan’s article in Yahoo! Style claims that the modelling industry is changing by hiring more blacks, biracial, Asian, transgendered and not skinny models. Well, she couldn’t be more wrong.

Everything should be put in the proper context first. The modelling industry is not here to represent the society’s diverse spectrum of beauty. It is here to represent what the majority of the population wants and at the same time generate sales. This means, it will continue to favourably employ thin and white teenage girls that epitomize high-end beauty.

Did Pheylan really think that putting Lena Dunham or Rosie O’Donnell in a bikini will sell anything they're trying to move? There may be cravings for the “in-between size models” like Crystal Renn, Myla Dalbesio and Kate Upton, but nobody in their right mind or stomach will stare at oversize and overweight models in bikini for more than 2 seconds.

Besides, the non-zero sized models cited by Pheylan in her article are not really the typical plus size models that one has in mind. Robin Lawley may have been branded as one of those plus-sized models by Pheylan after she was featured in this year’s Sport’s Illustrated Swimsuit Issue, but any hot-blooded male will disagree with that.

In fact, Lawley is far from being an oversize woman. She is a tall, fit, trim and one athletic gal. Pheylan better have another model in mind because if Lawley is in the plus-size category, then actress Melissa McCarthy should be in the planet-size category?

Moreover, Pheylan might think that Aya Jones, Binx Walton and Dylan Xue are the future of the modelling industry, but she failed to mention that those three women are still thinner, taller and had been photo-shopped more than the rest of the ordinary folks.

And if Pheylan thinks that those three can keep product endorsers and consumers away from Alessandra Ambrosio, Adriana Lima, Behati Prinsloo, Lily Aldridge, Candice Swanepoel, Joan Smalls, Jasmine Tookes, Elsa Hosk, Jac Jagaciak, Martha Hunt, and Stella Maxwell in the next five, then she probably be living in another dimension.

The next generation of models will probably be dominated by the likes of Hanna Davis, Gigi Hadid and Kendall Jenner. No plus-size there. Pheylan can continue to promote her fat-model concept, but consumer marketing studies will also continue to disprove her claims.

The only change that can be considered much of these days is that they are calling women who used to be considered fit and trim 'plus sized', in order to make themselves feel like they're "embracing diversity". There is really no problem with having models go from anorexic to adding 5 pounds as long as they just keep those fat models under wrap and fully clothed! Please!