14 September 2015

Cover Treatment for 'Plus-Sized' Models

Rebel Wilson at Elle
Creative obscuring has always been adopted by major publishing companies that specializes in beauty and fashion products. It has been there for some time now and is not expected to be dropped as a major strategy as long as profit is a major consideration.

It is, therefore, not surprising to see Rebel Wilson receive a "plus-size cover treatment" in Elle Australia's April 2015 issue.

The comedienne is easy to look at after she wore a hot pink Marina Rinaldi coat layered over a Peter Pan collared shirt with pearl embellishment by Roaman. Wilson also appeared fierce, rocking a statement red lip and a perfectly tousled bright blonde hair. However, nobody in their right mind, would like to see the 29-year old in a typical 3/4 fashion photo and be attracted to buy the magazine.

Fat is fat. Overweight is overweight. No amount modeling skills and watching of Tyra Banks show and tips will change that. Catering to plus-size market is a losing venture. If a fashion editor is willing to sacrifice their career in order to become noble and politically-correct, then they should be ready to pay the shareholders the losses that the company will incur.

Anybody is welcome to try and feature the full-body photo of Wilson or Melissa McCarthy wearing sexy clothes, but no amount of promotion will change the fact that those magazine issues will be a waste of time for the target consumers: sexually-active working women and men.

As long as the target population have this general notion of what beauty and attractiveness is, then trying-hard overweight models who’s clearly not pin-thin lands will always have their cover image cropped as a portrait. Sure, they could offer a welcome change to the monotonous centerfold, but please spare us any unattractive full-length cellulite-filled shots.