05 October 2016

Target Store Adopted A Desperate Move

Empty Stores
The American Family Association (AFA) may have called Target’s decision to add single-stall bathrooms to its stores "a $20 million public relations diversionary tactic to make shoppers believe the company had changed its bathroom policy," but it is more or less like a desperate move to gain back its clients.

"Don't fall for it," AFA President Tim Wildmon said in a statement. "Target is using deceptive language to make Americans think it has their best interests at heart. But Target has not changed this dangerous policy. Adding more bathrooms doesn't fix the issue. Not allowing men in women’s facilities is the only solution."

After Target announced that it will allow transgender customers to use the bathroom of their choice even if it will endanger children, sales plummet significantly.

The company revealed its traffic declines a few days ago when it reported second-quarter earnings.

Target's same-store transactions, which is how traffic is measured, fell 2.2 percent in the second quarter. Overall, sales fell 7.2 percent to US$ 16.2 billion.

"In the second quarter, our No. 1 challenge was traffic, which affected sales in all of our merchandise categories," Target CEO Brian Cornell said on a call with analysts.

To temper the impact of their decision, Target announced that it would spend US$ 20 million adding single-stall bathrooms to its stores. It already has single-stall bathrooms at 1,400 of its 1,800 stores, Target spokesperson Katie Boylan said, according to the USA Today.

"Target has publicized its intent to install single-occupancy, unisex bathrooms – and that is fine. In fact, our initial announcement of the boycott suggested such additions as a way to help the retailer's transgender customers. Moreover, we do not feel that the transgender community poses a threat to other shoppers," Wilmon said in a letter to Cornell.

"However, our major concern was that Target's policy would grant voyeurs and sexual predators easier access to their victims by allowing men in women’s restrooms and changing areas, which puts women and girls in danger," Wilmon said in the 22 August letter.

"Unisex bathrooms are fine, but our request has always been that Target maintain the gender-specific bathrooms as well – if the company is interested in guaranteeing the safety and privacy of women and girls who patronize the retailer's stores," he added.