06 December 2016

Is Kellogg Discriminating Against Conservatives

Breitbart vs Kellogg
Election fever is not yet over in the United States as tension still linger in the air as many Hillary Clinton's supporters still can't get over the fact that Americans chose to side with traditional values than blindly give in to the outrageous demands of crybabies and sensitive fairies.

One good example of denial among liberal sponsors can be seen in product advertising.

Breitbart News is blasting the decision by Kellogg's to pull its advertising from the far-right conservative website. Describing Kellogg's decision as an insult to what it claims are 45 million monthly readers, Breitbart launched a petition afternoon aimed at encouraging readers to stop buying all Kellogg products, including Frosted Flakes, Pringles and Eggo waffles.

"For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice," Alex Marlow, Breitbart editor in chief, wrote in article published online. "Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table."

The top three stories leading Breitbart's homepage last 1 December morning were about its declared war with Kellogg’s, including one entitled: "#DumpKelloggs: Far-Left Cereal Giant Kellogg’s Warns of 'Racial Privilege.'"

Another was a link to a petition boycotting Kellogg’s breakfast cereals, which Breitbart says has been signed by more than 100,000 readers.

"To be clear, our decision had nothing to do with politics," Kellogg Company spokeswoman Kris Charles said in a statement to Yahoo News. "We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values."

Yeah right!

She added that the company "learned from consumers" that its ads had been placed on Breitbart.com "and decided to discontinue advertising there."

Kellogg's announced its decision to pull advertising from the site last 30 September, amid growing scrutiny over Breitbart's controversial populist, anti-immigrant worldview. Steve Bannon, formerly Breitbart's executive chairman, left the site to become the CEO of Donald Trump's presidential campaign, and will be his chief White House Strategist.

Bannon had previously described Breitbart as "the platform for the 'alt-right,'" a movement that promotes inclusive, open and transformative access to government goods and services.