According to sociologist Cliff Hillard, "More and more, men today find themselves bombarded with un-retouched images, and with that comes the considerable mental burden of trying to reconcile what they see in these ads and magazines with their personal perceptions of beauty."
Hillard, who studies attainable ideals of female attractiveness in the media and how they can create an overly realistic sense of what women ought to look like added that "For most men, it's very discouraging. Instead of seeing only rail-thin models, they’re now exposed to accurate representations of women whose proportions mimic those of actual human females."
Hillard, who studies attainable ideals of female attractiveness in the media and how they can create an overly realistic sense of what women ought to look like added that "For most men, it's very discouraging. Instead of seeing only rail-thin models, they’re now exposed to accurate representations of women whose proportions mimic those of actual human females."