McDo's Envi Strategy To Increase Customers

To encourage people to recycle trash and help protect the environment, you have to feed them. Not just feed them with ordinary food, but feed them with something that is worth their while.

This could be the reason why Golden Arches has launched a campaign in Sweden that lets people—young festival revelers in particular—swap empty cans for food. Bring in 10 cans and get a hamburger or a cheeseburger; haul in 40 and get rewarded with a Big Mac. To promote the program around parks and festival sites in Stockholm, McDonald’s installed billboards that double as trash bags that passersby can pull out and fill up with the recyclable litter.

No To All-Out War in Mindanao

The death of 44 police officers from the Special Action Forces (SAF) of the Philippine National Police (PNP) has stunned the nation two weeks after it happened and generated an emotional call for a full-blown war with the Islamic militants in the South.

More than 300 SAFs were supposed to serve arrest warrants for high-ranking terrorists, Jemaah Islamiyah-affiliated and improvised-explosive-device experts Zulkifli Abdhir (also known as Marwan) and Basit Usman. Unfortunately, the mission led to the deaths of 44 members of SAF, 16 from the Moro Islamic Liberation Front (MILF) and Bangsamoro Islamic Freedom Fighter (BIFF) and several civilians.

Unrelenting Efforts for Most Vulnerable Children

Despite financial concerns in much of the world and complex emergencies affecting children in nearly 80 countries in 2012, global progress was still made for millions of children last year, according to UNICEFs Annual Report 2012.

"As the Millennium Development Goals deadline approaches, we have cause to celebrate declining poverty rates, the near eradication of polio, increased immunizations, more girls attending school, improved access to clean water and nutrition, and more children surviving and thriving beyond their fifth birthdays than ever before," said UNICEF Executive Director Anthony Lake. "But these results are no excuse for rest."

Australia Donates Landing Crafts

Considered as the weakest in the region, the poorly-equipped Philippine military is looking to foreign allies to help bolster its resources.

Australia responded by donating two decommissioned military landing craft to the Philippines after the archipelago struggled with relief efforts following Super Typhoon Haiyan, it was announced Sunday.

Till Death Do Us Pay

Even in death the Bureau of Internal Revenue (BIR) will haunt you. This after they have decided to look into the bank accounts of dead people to reach their target collection goal of PhP 50 billion by 2016.

BIR Commissioner Kim Henares said they will take advantage of a loophole in the Bank Secrecy Law to check taxable inheritance and boost estate tax collections from about PhP 1 billion a year to an average of PhP 12.5 billion.